Applied Marketing (Extended Certificate)

This qualification is equivalent in size to one A Level. It may be taken alongside other Applied courses and/or A Levels as part of a two-year, full-time study programme.

Learners taking this qualification will study three mandatory units:

• Careers in Marketing

• Marketing Principles (externally assessed)

• Customer Communications.

The mandatory content allows learners to develop their skills, supported by underpinning knowledge, and provides the opportunity for learners to relate these to the marketing industry.

This qualification is equivalent in size to one A Level and includes three units, of which all are mandatory. It may be taken alongside other Applied qualifications and/or A Levels as part of a two-year, full-time study programme. It is designed to help learners progress to the workplace via an apprenticeship in marketing or a higher education programme.

Unit 1 Careers in Marketing

This unit is marked Internally.

Learners develop an understanding of the careers available in the marketing industry and of the skills, knowledge and behaviours required to work in the industry.

They examine the organisation of the marketing industry in the UK, investigate careers in the marketing industry, undertake recruitment activities for a job role in the marketing industry and reflect on their own performance in the recruitment process to prepare for a career in the marketing industry

2 Marketing Principles

This unit is externally assessed under controlled time conditions. This is a 70-mark assessment, with assessments set by Pearson. The external assessment will be one hour and 30 minutes.

In this unit, learners will explore marketing principles and apply them to a variety of contexts.

Students are required to demonstrate knowledge and understanding of marketing principles and apply it to different situations and contexts. Learners analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing. Finally, learners evaluate evidence to make informed judgements about how marketing should be planned, developed and adapted.

3 Customer Communications Mandatory

This unit is marked Internally.

Learners develop and use customer communications to engage with customers. They explore segmentation, targeting and positioning and the influences on the customer decision-making process. Learners Investigate the customer communications process for a specific product or service. They plan, create and present customer communications for a specific product or service.

The qualification is aimed at learners who are looking to progress to employment in the sector via an apprenticeship and whose aspirations may also be to enter higher education. The qualification is fully mapped to the CIM L3 Foundation Certificate in Professional Marketing. This means that it will be recognised by employers and will support entry into this industry as a marketing executive.

Students are required to complete at least 30 hours of enrichment per academic year whilst studying at The Henley College, learn more about Enrichment here.

Learn more about our application process here.